Stop giving away forty percent of every session.
You have the clinical hours. What you do not have is three months to work out registration, insurance, documents, a website, and where clients come from.
We build it with you in eight weeks, and stay with you until your first client.
What your clinic keeps
There are more people looking than there is room for them.
You are not going into a quiet market. Ontario has a shortage of therapy hours, and the people who need them are already used to getting care by video.
Every figure on this site is linked to the body that published it. See all sources.
Two ways to spend the next year.
Working at a clinic
- ×A share of every fee goes to someone else, whether or not they found the client
- ×The clients are theirs. Referrals slow when they hire someone newer
- ×Your hours are set around their calendar
- ×You commute to an office to run video calls
- ×Time off costs you the income for those days
- ×You are building an asset that belongs to somebody else
Your own practice
- ✓You keep the whole fee. Running costs are $150 to $210 a month
- ✓The clients are yours, and so is the list
- ✓You choose your hours, including evenings and early mornings
- ✓You work from home and see clients anywhere in Ontario
- ✓You decide what a week off costs you
- ✓You own it, and one day you can add therapists to it
Nobody teaches the business half in clinical training. That is the only reason most therapists stay where they are.
Starting a practice has never been this cheap.
Ten years ago this meant a lease, a receptionist, a waiting room and a phone system. Today it is a laptop, booking software and a website.
AI closed the rest of the gap. The things you used to have to learn, or pay someone to do, can now be done for you, to your direction: your website copy, your content, your compliance checks, your weekly numbers. We coach you to use it that way.
Total cost to run: $150 to $210 a month.
Seven meetings over eight weeks.
Set it up
Business name, bank, insurance, phone number and your policy documents. Weeks 1 and 2.
Open it
Booking, intake, consent and receipts working end to end, your website live, your tools set up. Weeks 3 and 4.
Fill it
Content, directories, referral letters, your first ad campaign, and the consultation call practised with you. Weeks 5 to 7.
Then six monthly calls while your calendar fills. Most people see a first paying client in week 3 or 4, from people who already know them.
Marketing and operations, not just advice.
- A website, designed, written and published on your domain.
- AI, put to work for you. We coach you to have it do the things you would otherwise have to learn, in your voice and inside your college's advertising rules.
- Booking software configured: services, fees, intake, consent, receipts, card on file.
- Nine draft documents for consent, privacy, cancellation and video sessions.
- Marketing guidance: content, directories, referrals, and an ad account with three ads built and tested.
- Operations guidance: your weekly numbers, your monthly bookkeeping, what to change and when.
- A consultation script, practised with you until you can ask for the booking.
- Every account in your name, working whether or not you stay with us.
$5,000.
Everything above. Seven meetings, six monthly calls, the website, the tools, the documents and the ad build.
Your clinic keeps around $37,800 of your billings in a year. This is a one-off.
We turn people down.
This works for a Registered Psychotherapist who already has the hours and wants to work for themselves. It does not work for everyone, and we will say so on the call.